BOSTON UNIVERSITY Questrom School of Business Rafik B. Hariri Building 595 Commonwealth Avenue Boston, MA 02215
Nicole Ames is the Founder and Principal at Twist IMC a consultancy she created to help corporations better understand and implement best-practice principles of integrated marketing and social media. Nicole gained deep client side experience from her work in corporate marketing at Fortune 500 companies such as Liberty Mutual and Western Union. At Liberty Mutual, Ames contributed to the award-winning “Responsibility Project” managing print and online advertising, mobile and social media.
Having spent more than 15 years in corporate marketing, Nicole understands the challenges facing marketers and uses her experience to approach social media best practices from a business perspective. She leverages this experience to teach Integrated Marketing and Social Media as an adjunct professor at both Boston University and Emerson College. She earned her Master’s degree from Miami University in Oxford, Ohio where she began teaching as a research fellow.
Today, Ames is based in Cambridge, Massachusetts, and is an active member of the ANA, and the Ad Club of Boston.