Roberta N. Clarke, Associate Professor at Boston University's Questrom School of Business, was one of the first experts in the field of health care marketing. Professor Clarke is the 1995 recipient of the American Marketing Association's prestigious Philip Kotler Award for Excellence in Healthcare Marketing and was former President of the Society for Healthcare Planning and Marketing, a national professional society of 3500 members affiliated with the American Hospital Association. Dr. Clarke won the Health Care Marketer of the Year Award from the American College of Health Care Marketing in 1985, the first year it was awarded. With Philip Kotler, she co-authored Marketing for Health Care Organizations, considered to be the leading text in the field of health care marketing.
Professor Clarke began teaching health care marketing courses at Boston University's Health Care Management Program in 1974 and in Boston University's School of Medicine in 1981, positioning her as one of the first to specialize in the field. Dr. Clarke serves on the Editorial Review Boards of Health Services Management Research and Strategies for Healthcare Excellence, and formerly on the editorial review boards of the Journal of Health Care Marketing and Health Care Management Review. She initiated and served as the faculty director of the Boston University Biotechnology Association since its inception in 2002 until 2015.
Professor Clarke received her MBA and Doctorate from the Harvard Graduate School of Business Administration. She is a recipient of the Boston University Questrom School of Business Broderick Prize for Excellence in Teaching. Her executive and graduate student audiences have wide ranging orientations, from health care and nonprofit to medical devices and biotechnology, and services.
Professor Clarke is a nationally known speaker and writer in the health/medical sector and in the area of service management. She has worked extensively with managed care organizations, medical group practices, hospitals, sub-acute and extended care facilities, community health centers, home health care providers, physician and clinical professional associations, as well as with medical device and instrumentation manufacturers, biotechnology and life science companies, both in the U.S. and abroad.
In addition, Professor Clarke served as a board member and former vice chair of the Board of the New England Organ Bank, the federally designated organ procurement organization for New England. She was also the Vice Chair of the Board of the Academy for Educational Development, a human development agency with more than 4300 programs in 150+ countries, which is now part of FHI 360, a global development agency. In 2007, she co-founded Pediatric Weight Management Centers, a pediatric obesity service that operated in collaboration with the physicians of Children’s Hospital Boston and is currently the co-founder and president of the U.S. unit of Advance Medical, an independent, acute care medical review service which serves over 1.5 million people for second medical opinions.
DBA, Harvard Graduate School of Business Administration, Marketing, 1978.
MBA, Harvard Graduate School of Business Administration, Marketing, 1972.
BS, Tufts University, Psychology, magna cum laude, 1970.
GSM HM833 E1
Health Sector Marketing
GSM HM840 E1
Health Sector Consulting
-Represent Questrom on the Faculty Council and on the University Council -Serve on the Media and Communications Committee of the Faculty Council
Clarke, R. N., & Clarke, R. N. Journal of Communication in Healthcare, Ad Hoc Reviewer, Papers, International, Appointed, Academic. (December 11, 2013 - Present).
Reviewer of health care marketing and consumer behavior submitted articles
Review materials sent to me for inclusion.
Referee research articles submitted for publication.
President, Advance Medical U.S., a company providing remote expert second medical opinions, whose parent company has over eleven million people under subscription in Europe.
Co-Founder, Great Moves!, a medically-supervised, family-based weight management program for children 6-18 years of age, provided in collaboration with the physicians of Children’s Hospital Boston.