• PHONE: 617-353-4600
  • EMAIL:  rclarke@bu.edu
  • WEBSITE: http://management.bu.edu
  • OFFICE: 609
    Tues. 04:00PM - 05:30PM
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215


Roberta N. Clarke, Associate Professor at Boston University's Questrom School of Business, was one of the first experts in the field of health care marketing. Professor Clarke is the 1995 recipient of the American Marketing Association's prestigious Philip Kotler Award for Excellence in Healthcare Marketing and was former President of the Society for Healthcare Planning and Marketing, a national professional society of 3500 members affiliated with the American Hospital Association. Dr. Clarke won the Health Care Marketer of the Year Award from the American College of Health Care Marketing in 1985, the first year it was awarded. With Philip Kotler, she co-authored Marketing for Health Care Organizations, considered to be the leading text in the field of health care marketing.

Professor Clarke began teaching health care marketing courses at Boston University's Health Care Management Program in 1974 and in Boston University's School of Medicine in 1981, positioning her as one of the first to specialize in the field. Dr. Clarke serves on the Editorial Review Boards of Health Services Management Research and Strategies for Healthcare Excellence, and formerly on the editorial review boards of the Journal of Health Care Marketing and Health Care Management Review. She initiated and served as the faculty director of the Boston University Biotechnology Association since its inception in 2002 until 2015.

Professor Clarke received her MBA and Doctorate from the Harvard Graduate School of Business Administration. She is a recipient of the Boston University Questrom School of Business Broderick Prize for Excellence in Teaching. Her executive and graduate student audiences have wide ranging orientations, from health care and nonprofit to medical devices and biotechnology, and services.

Professor Clarke is a nationally known speaker and writer in the health/medical sector and in the area of service management. She has worked extensively with managed care organizations, medical group practices, hospitals, sub-acute and extended care facilities, community health centers, home health care providers, physician and clinical professional associations, as well as with medical device and instrumentation manufacturers, biotechnology and life science companies, both in the U.S. and abroad.

In addition, Professor Clarke served as a board member and former vice chair of the Board of the New England Organ Bank, the federally designated organ procurement organization for New England. She was also the Vice Chair of the Board of the Academy for Educational Development, a human development agency with more than 4300 programs in 150+ countries, which is now part of FHI 360, a global development agency. In 2007, she co-founded Pediatric Weight Management Centers, a pediatric obesity service that operated in collaboration with the physicians of Children’s Hospital Boston and is currently the co-founder and president of the U.S. unit of Advance Medical, an independent, acute care medical review service which serves over 1.5 million people for second medical opinions.

  • EDUCATION Open or Close

    DBA, Harvard Graduate School of Business Administration, Marketing, 1978.

    MBA, Harvard Graduate School of Business Administration, Marketing, 1972.

    BS, Tufts University, Psychology, magna cum laude, 1970.

  • CURRENT COURSESOpen or Close

    GSM HM833 E1 Health Sector Marketing

    GSM HM840 E1 Health Sector Consulting



      Clarke, R. N. (). Western Conference, Re-Inventing Your Brand, Blue Cross Blue Shield Plans, Whistler, British Columbia. (July 9, 2012).

      Clarke, R. (Presenter Only). Association of University Programs in Health Administration Annual Meeting, Beyond the Classroom: Applying Academic Lessons in the Real World, Charleston, SC. (June 25, 2011).

      Clarke, R. (Panelist). The Campaign to End Obesity Federal-State Workshop, Great Moves! Pediatric Obesity Center: Coverage Challenges, Capitol Hill, Washington D.C.. (March 20, 2009).

      Clarke, R. (Leader). Alzheimer’s Disease Center Research Seminar Series, How Marketing Went Wrong in the Pharmaceutical Industry: Implications for Old and New Drugs, Boston, MA. (October 15, 2008).

      Clarke, R. (Presenter Only). Hunger for Innovation: Keys and Secrets for the Future, Food and Health: Linking Obesity to Organs, IESE Business School/Universidad de Navarra, Barcelona, Spain. (May 28, 2008).

      Clarke, R. (Presenter Only). 23rd Annual Meeting of the Association of Organ Procurement Organizations, Public Solicitation of Donors, Boston, MA. (June 23, 2006).


      Clarke, R. N. (Presenter & Author), Meng, M. (Author Only), & Bickart, B. (Author Only). 2016 Marketing and Public Policy Conference, Overcoming Obstacles to Organ Donation: Examining the Effectiveness of a Priority System for US Organ Donors,, American Marketing Association, San Luis Obispo, CA. (June 25, 2016).

  • GENERAL SERVICEOpen or Close


      Boston University, Faculty Council Member. (September 1, 2016 - Present).
      -Represent Questrom on the Faculty Council and on the University Council -Serve on the Media and Communications Committee of the Faculty Council


      Making the Business Case for Patient Services in Biotech, Patient Services Management Organization (PSMO), Co-Founder of PSMO, primary moderator, Committee Chair. (November 20, 2014 - November 20, 2014).

      6th World Medical Tourism & Global Healthcare Congress, The Medical Tourism Association, Medical Tourism – Healthcare Consumer Marketing, Panelist. (November 1, 2013 - January 18, 2014).


    Clarke, R. N., & Clarke, R. N. Journal of Communication in Healthcare, Ad Hoc Reviewer, Papers, International, Appointed, Academic. (December 11, 2013 - Present).

    Reviewer of health care marketing and consumer behavior submitted articles

    Clarke, R. Strategies for Healthcare Excellence, Editorial Board Member, National, Standing Editorship (Edited Multiple Publications), Appointed, Professional. (January 1, 2009 - December 31, 2013).
    Review materials sent to me for inclusion.

    Clarke, R. Health Services Management Research, Editorial Board Member, International, Standing Editorship (Edited Multiple Publications), Appointed, Academic. (January 1, 2009 - December 31, 2013).
    Referee research articles submitted for publication.

  • DIRECTORSHIPOpen or Close

    President, Advance Medical U.S., a company providing remote expert second medical opinions, whose parent company has over eleven million people under subscription in Europe.

    Co-Founder, Great Moves!, a medically-supervised, family-based weight management program for children 6-18 years of age, provided in collaboration with the physicians of Children’s Hospital Boston.