As a clinical associate professor of marketing at Boston University, I am involved in teaching and innovating MBA, master’s and undergraduate curriculum. I have 15 years of experience teaching and mentoring students at all levels – undergraduate, MBA and PhD. Most recently, I have developed a new master’s of management curriculum for STEM students at Questrom (http://poetsandquants.com/2015/12/22/a-management-masters-with-a-difference/). The most rewarding aspect of my job is guiding students in connecting theory to practice inside the classroom and supporting them in achieving their professional aspirations outside the classroom.
I have won awards for my teaching, including the MBA educator of distinction award, and for my research, including a prize from the Society for Consumer Psychology for my dissertation. I have been a frequent media commentator on marketing strategy, practices and trends for NPR, Poets and Quants, The Denver Post, KGO, and Glamour. ?
My teaching interests, which emphasize a holistic look at business, include marketing principles, research methods, experimental design, marketing strategy, and buyer behavior. I have pioneered bringing experiential learning into the classroom in partnership with area companies by identifying consulting projects that create strategies for growth.
My research, which I have presented nationally and internationally, explores why and how the most impactful marketing happens between consumers’ ears. Current interests include innovation, evolutionary psychology, and financial decision-making. I have published papers with an exclusive focus on top-tier marketing journals and have a passion for testing how frameworks are applied in practice.
Much of my business background has involved working with innovative companies that have been the basis of student learning. As a result, I have pursued many academic-professional partnerships. I have worked with senior executives from Bose, Quintiles, AT&T, PUMA, Uber, Leo Burnett, Arnold Worldwide, Thermo Fisher and other area companies.
I have worked with many of these companies to develop case studies, research projects, and lectures on marketing, strategy and innovation.
In addition, I have worked with secondary schools to create business curriculum for their students, including Vail Mountain School (Vail, Colorado), Monarch High School (Superior, Colorado), and Western Reserve Academy (Hudson, Ohio).
I received my PhD in marketing and my MBA in marketing and finance from the Kellogg School of Management, Northwestern University. As an undergraduate, I earned a degree in English literature, with a specialization in poetry, from the University of Pennsylvania. I worked as a journalist at The Boston Globe, The Washington Post, the Associated Press, and The Philadelphia Inquirer before attending graduate school to study management. I was born in Taegu, South Korea, and grew up in Youngstown, Ohio. I live in Wellesley, Massachusetts, with my husband, Julien, a corporate strategist for Medtronic, and our two boys, Harrison and Benjamin.
GSM MS712 A1
Language of Business 2
GSM MS721 A1
Communicating in Team
GSM MS723 A1
Gathered, analyzed data related to PEMBA program. Findings led to changes in redesigning delivery of PEMBA core courses.
Grant, S. , Harvard Business School Publishing, Ad Hoc Reviewer, Papers, International, Academic. (March 1, 2013 - Present).