As a clinical associate professor of marketing at Boston University, I am involved in teaching and innovating MBA, master’s and undergraduate curriculum. I have 15 years of experience teaching and mentoring students at all levels – undergraduate, MBA and PhD. Most recently, I have developed a new master’s of management curriculum for STEM students at Questrom (http://poetsandquants.com/2015/12/22/a-management-masters-with-a-difference/). The most rewarding aspect of my job is guiding students in connecting theory to practice inside the classroom and supporting them in achieving their professional aspirations outside the classroom.
I have won awards for my teaching, including the MBA educator of distinction award, and for my research, including a prize from the Society for Consumer Psychology for my dissertation. I have been a frequent media commentator on marketing strategy, practices and trends for NPR, Poets and Quants, The Denver Post, KGO, and Glamour. ?
My teaching interests, which emphasize a holistic look at business, include marketing principles, research methods, experimental design, marketing strategy, and buyer behavior. I have pioneered bringing experiential learning into the classroom in partnership with area companies by identifying consulting projects that create strategies for growth.
My research, which I have presented nationally and internationally, explores why and how the most impactful marketing happens between consumers’ ears. Current interests include innovation, evolutionary psychology, and financial decision-making. I have published papers with an exclusive focus on top-tier marketing journals and have a passion for testing how frameworks are applied in practice.
Much of my business background has involved working with innovative companies that have been the basis of student learning. As a result, I have pursued many academic-professional partnerships. I have worked with senior executives from Bose, Quintiles, AT&T, PUMA, Uber, Leo Burnett, Arnold Worldwide, Thermo Fisher and other area companies.
I have worked with many of these companies to develop case studies, research projects, and lectures on marketing, strategy and innovation.
In addition, I have worked with secondary schools to create business curriculum for their students, including Vail Mountain School (Vail, Colorado), Monarch High School (Superior, Colorado), and Western Reserve Academy (Hudson, Ohio).
I received my PhD in marketing and my MBA in marketing and finance from the Kellogg School of Management, Northwestern University. As an undergraduate, I earned a degree in English literature, with a specialization in poetry, from the University of Pennsylvania. I worked as a journalist at The Boston Globe, The Washington Post, the Associated Press, and The Philadelphia Inquirer before attending graduate school to study management. I was born in Taegu, South Korea, and grew up in Youngstown, Ohio. I live in Wellesley, Massachusetts, with my husband, Julien, a corporate strategist for Medtronic, and our two boys, Harrison and Benjamin.
GSM MS725 A1
Data and Taking Action
GSM MS733 A1
Gathered, analyzed data related to PEMBA program. Findings led to changes in redesigning delivery of PEMBA core courses.
Grant, S. , Harvard Business School Publishing, Ad Hoc Reviewer, Papers, International, Academic. (March 1, 2013 - Present).
Faculty director, Master of Science in Management Studies, Questrom School of Business