• E-Mail:  akronrod@bu.edu
  • Office Hours:
    Wed. 03:30PM - 04:30PM
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Ann Kronrod (Ph.D., 2010, Tel Aviv University) is Visiting Assistant Professor of Marketing at BU. Before that, Ann was a Postdoctoral researcher in Marketing at MIT Sloan School of Management for 2 years, Assistant Professor of Advertising at Michigan State University (MSU) for 3 years, and Visiting Assistant Professor of Marketing at Northeastern University. Ann’s research brings together consumer psychology, analysis of language use and psychology, and pro-social marketing. For example, backed by a Marketing Science Institute grant, Ann is developing a project which combines experimental and computational methods to detect insincerity in user-generated content such as fake product reviews, by the language the author of the content used.