Daniella Kupor’s research interests are in the areas of decision making and consumer persuasion. Within these broad domains, she have several streams of research. Her research on decision making examines how interruptions and other situational variables influence preference formation, as well as how lay theories shape risk judgments. Her research on consumer persuasion examines the persuasive factors that influence decision making.
Daniella Kupor received a PhD in Marketing in 2016 from Stanford University. She received a BS in Psychology in 2008 from Brown University.
Journal of Consumer Research Ferber Award, Journal of Consumer Research, Research. (October 28, 2016).