• EMAIL:  dkupor@bu.edu
  • OFFICE HOURS: By Appointment
  • ADDRESS: BOSTON UNIVERSITY
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

PROFILE SUMMARY

Daniella Kupor’s research interests are in the areas of decision making and consumer persuasion. Within these broad domains, she have several streams of research. Her research on decision making examines how interruptions and other situational variables influence preference formation, as well as how lay theories shape risk judgments. Her research on consumer persuasion examines the persuasive factors that influence decision making. 

Daniella Kupor received a PhD in Marketing in 2016 from Stanford University. She received a BS in Psychology in 2008 from Brown University.

  • PUBLICATIONSOpen or Close

    JOURNAL ARTICLES:

      Kupor, D., Liu, W., & Amir, O. (In Press). Risks, interrupted. Journal of Consumer Research.

      Reich, T., Kupor, D., & Smith, R. (In Press). Valuable mistakes: When mistakes increase product value. Journal of Consumer Research.
      See Publication Online

      Consiglio, I., Kupor, D., Norton, M., & Gino, F. (In Press). Brand (in)fidelity: When flirting with the competition strengthens brand relationships. Journal of Consumer Psychology.

      Kupor, D., Flynn, F., & Norton, M. (In Press). Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts. Personality and Social Psychology Bulletin.
      See Publication Online

      Khan, U., & Kupor, D. (2016). Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation. Journal of Consumer Research, 43 (5), 769-786.
      See Publication Online

      Kupor, D., & Tormala, Z. (2015). Persuasion, interrupted: The effect of momentary interruptions on message processing and persuasion. Journal of Consumer Research, 42 (2), 300-315.
      See Publication Online

      Kupor, D., Laurin, K., & Levav, J. (2015). Anticipating divine protection? Reminders of God can increase nonmoral risk taking. Psychological Science, 26 (4), 374-384.
      See Publication Online

      Kupor, D., Tormala, Z., & Norton, M. (2014). The allure of unknown outcomes: Exploring the role of uncertainty in the preference for potential. Journal of Experimental Social Psychology, 55 (6), 210-216.
      See Publication Online

      Kupor, D., Reich, T., & Shiv, B. (2014). Can't finish what you started? The effect of climactic interruption on behavior. Journal of Consumer Psychology, 25 (1), 113-119.
      See Publication Online

      Kupor, D., Tormala, Z., Norton, M., & Rucker, D. (2013). Thought calibration: How thinking just the right amount increases one’s influence and appeal. Social Psychological and Personality Science, 5 (3), 263- 270.
      See Publication Online

      Torfason, M., Flynn, F., & Kupor, D. (2013). Here is a tip: Prosocial gratuities are linked to corruption. Social Psychological and Personality Science, 4 (3), 348-354.
      See Publication Online

    OTHER PUBLICATIONS:

      Kupor, D. (2017). Consumers Prefer Products Created by Mistake. United States Harvard Business Review.
      See Publication Online

      Kupor, D. (2017). Having More Options Can Make Us Evaluate Risk Differently. United States Harvard Business Review.
      See Publication Online

  • AWARDS AND HONORSOpen or Close

    Journal of Consumer Research Ferber Award, Journal of Consumer Research, Research. (October 28, 2016).



    Honorable Mention for the Society for Judgment and Decision Making Poster Award, Society for Judgment and Decision Making, Research. (November 19, 2016).


    AMA Doctoral Consortium Fellow, American Marketing Association, Research. (July 15, 2015).