• EMAIL:  dkupor@bu.edu
  • OFFICE HOURS: By Appointment
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215


Daniella Kupor’s research interests are in the areas of decision making and consumer persuasion. Within these broad domains, she have several streams of research. Her research on decision making examines how interruptions and other situational variables influence preference formation, as well as how lay theories shape risk judgments. Her research on consumer persuasion examines the persuasive factors that influence decision making. 

Daniella Kupor received a PhD in Marketing in 2016 from Stanford University. She received a BS in Psychology in 2008 from Brown University.

  • PUBLICATIONSOpen or Close


      Kupor, D., Liu, W., & Amir, O. (Conditionally Accepted). Risks, interrupted. Journal of Consumer Research.

      Consiglio, I., Kupor, D., Norton, M., & Gino, F. (In Press). Brand (in)fidelity: When flirting with the competition strengthens brand relationships. Journal of Consumer Psychology.

      Kupor, D., Flynn, F., & Norton, M. (In Press). Half a Gift Is Not Half-Hearted: A Giver-Receiver Asymmetry in the Thoughtfulness of Partial Gifts. Personality and Social Psychology Bulletin.

      Reich, T., Kupor, D., & Smith, R. (In Press). Valuable mistakes: When mistakes increase product value. Journal of Consumer Research.

      Khan, U., & Kupor, D. (2016). Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation. Journal of Consumer Research, 43(5), 769-786.
      See Publication Online

      Kupor, D., & Tormala, Z. (2015). Persuasion, interrupted: The effect of momentary interruptions on message processing and persuasion. Journal of Consumer Research, 42(2), 300-315.
      See Publication Online

      Kupor, D., Laurin, K., & Levav, J. (2015). Anticipating divine protection? Reminders of God can increase nonmoral risk taking. Psychological Science, 26(4), 374-384.
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      Kupor, D., Tormala, Z., & Norton, M. (2014). The allure of unknown outcomes: Exploring the role of uncertainty in the preference for potential. Journal of Experimental Social Psychology, 55(6), 210-216.
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      Kupor, D., Reich, T., & Shiv, B. (2014). Can't finish what you started? The effect of climactic interruption on behavior. Journal of Consumer Psychology, 25(1), 113-119.
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      Torfason, M., Flynn, F., & Kupor, D. (2013). Here is a tip: Prosocial gratuities are linked to corruption. Social Psychological and Personality Science, 4(3), 348-354.
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      Kupor, D., Tormala, Z., Norton, M., & Rucker, D. (2013). Thought calibration: How thinking just the right amount increases one’s influence and appeal. Social Psychological and Personality Science, 5(3), 263- 270.
      See Publication Online