• E-Mail:  clongoni@bu.edu
  • Office Hours: By Appointment
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Chiara Longoni is an Assistant Professor of Marketing at Boston University’s Questrom School of Business, where she researches consumer behavior with the aim of understanding and improving consumer welfare.  Specifically, her research focuses on how categorization, emotions, and motivation shape judgments and behaviors. In the domain of consumer health, her work examines the role of disease labels/categories in shaping risk perceptions, and the influence of incidental emotions, such as hope and anxiety, in the processing of health appeals.  In the domain of sustainable consumption, her work examines the ironic behavioral, cognitive, and perceptual consequences that might arise when praising green choices made by environment-conscious individuals. Prior to joining Questrom, Chiara completed a Ph.D. in marketing at New York University’s Stern School of Business. Chiara worked as Assistant Brand Manager for SC Johnson and Kraft Foods. She also completed her B.S. and M.S. (summa cum laude) at Bocconi University in Milan (2005), her M.A. (Honors) in Psychology at New York University (2011), and her M. Phil. in Marketing at NYU Stern School of Business (2015).