• E-Mail:  mdmeng@bu.edu
  • Office Hours: By Appointment
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Matthew's research focuses on the application of marketing principles and theories to societal issues, with the aim of uncovering practical and implementable strategies, specifically in the areas of Transformative Consumer Research, Social Marketing, Sustainability, and Self-Control. Matthew also teaches the course "Consumer Behavior" and the online course "Sports Management."

  • Education Open or Close

    MBus, RMIT University, Marketing, awarded with Highest Distinction, 2010.

    BSc, University of Melbourne, Psychology, 2005.

    Ph D, Boston University, Questrom School of Business, Consumer Behavior - Projected completion: Summer 2017.

  • PublicationsOpen or Close

    Journal Articles:

      Trudel, R., Argo, J., & Meng, M. (2016). The Recycled Self: Consumers' Disposal Decisions of Identity-Linked Products. Journal of Consumer Research, 43(2), 246-264.
      See Publication on Line

      Trudel, R., Argo, J., & Meng, M. (2015). Trash or Recycle? How Product Distortion Leads to Categorization Error during Disposal. Environment and Behavior,
      See Publication on Line

      Meng, M., Stavros, C., & Westberg, K. (2015). Engaging Fans Through Social Media: Implications for Team Identification. Sport, Business and Management: An International Journal,

      Stavros, C., Meng, M., Westberg, K., & Farrelly, F. (2014). Understanding fan motivation for interacting on social media. Sport Management Review,

  • Contracts, Grants and Sponsored ResearchOpen or Close

    Susilo PhD Fellow, Susilo Institute for Ethics in the Global Economy. (June 15, 2016 - Present).

    Tranformative Consumer Research Grant, Association of Consumer Research & Sheth Foundation. (August 29, 2013 - Present).