• PHONE: 617-353-4412
  • EMAIL:  morewedg@bu.edu
  • WEBSITE: http://careymorewedge.com
  • OFFICE: 614
  • OFFICE HOURS: By Appointment
  • ADDRESS: BOSTON UNIVERSITY
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

PROFILE SUMMARY

Carey K. Morewedge researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

Dr. Morewedge received a PhD in Social Psychology in 2006 from Harvard University. He was a Postdoctoral Researcher Associate in the Woodrow Wilson School of Public Policy from 2006 until 2007. He served as an Assistant and Associate Professor at Carnegie Mellon University in the Department of Social and Decision Sciences and the Marketing group at the Tepper School of Business from 2007 until 2013. In 2014, he joined the Marketing faculty at Boston University.

Dr. Morewedge has been awarded more than $2 million in external research funding. He has published more than 40 articles and chapters in top peer-reviewed journals including Science, Trends in Cognitive Sciences, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, Journal of Personality and Social Psychology, Management Science, and Psychological Science.

In 2016, Dr. Morewedge was recognized by Poets & Quants as one of the Top 40 Under 40 Most Outstanding MBA Professors. In 2010, Dr. Morewedge won an award for the Most Theoretically Innovative Article or Chapter of the Year from the Society of Personality and Social Psychology, and won an Ideas of the Year Award from the New York Times in 2009. His research has been featured by major news organizations including The New York Times, The Washington Post, The Economist, Forbes, and Time Magazine. His work has been featured in television and radio interviews with media outlets such as NPR's Science Friday, ABC World News Tonight, and the BBC.

  • EDUCATION Open or Close

    PH D, Harvard University, Social Psychology, 2006.

    BA, University of Massachusetts at Amherst, Psychology, 2000.

  • CURRENT COURSESOpen or Close

    GSM DS913 A1 Experimental Design & Methods

    GSM MK856 A1 Consumer Behavior

    GSM MK856 F1 Consumer Behavior

  • PUBLICATIONSOpen or Close

    JOURNAL ARTICLES:

      Huh, Y., Vosgerau, J., & Morewedge, C. (2016). Selective Sensitization: Consumption of a Food Activates a Goal to Consume its Complements. Journal of Marketing Research, 53(6), 1034-1049.
      See Publication Online

      Morewedge, C., Tang, S., & Larrick, R. (2016). Betting your favorite to win: Costly reluctance to hedge desired outcomes. Management Science, Articles in Advance, 1-18.
      See Publication Online

      Lau, T., Morewedge, C., & Cikara, M. (2016). Overcorrection for social categorization information moderates impact bias in affective forecasting. Psychological Science, 10(27), 1340-1351.
      See Publication Online

      Kappes, H., & Morewedge, C. (2016). Mental simulation as substitute for experience. Social Psychology and Personality Compass, 7(10), 405-420.
      See Publication Online

      Huh, Y., Vosgerau, J., & Morewedge, C. (2016). More similar but less satisfying: Comparing preferences for and the efficacy of within- and cross-category substitutes for food. Psychological Science, 27(6), 894-903.
      See Publication Online

      Morewedge, C., & Giblin, C. (2015). Explanations of the endowment effect: An integrative review. Trends in Cognitive Science, 19(6), 339-348.

      Morewedge, C., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. (2015). Debiasing decisions: Improved decision making with a single training intervention. Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140.
      See Publication Online

      Scopelliti, I., Morewedge, C., McCormick, E., Min, L., LeBrecht, S., & Kassam, K. (2015). Bias blind spot: Structure, measurement, and consequences. Management Science, 61(10), 2468-2486.
      See Publication Online

      Hamerman, E., & Morewedge, C. (2015). Reliance on luck: Identifying which achievement goals elicit superstitious behavior. Personality and Social Psychology Bulletin, 41(3), 323-335.

      Huh, Y., Vosgerau, J., & Morewedge, C. (2014). Social defaults: Observed choices become choice defaults. Journal of Consumer Research, 41(3), 746-760.

      Garbinsky, E., Morewedge, C., & Shiv, B. (2014). Does liking or wanting determine repeat consumption delay?. Appetite, 72(1), 59-65.

      Morewedge, C., Krishnamurti, T., & Ariely, D. (2014). Focused on fairness: Alcohol intoxication increases the costly rejection of inequitable rewards. Journal of Experimental Social Psychology, 50(1), 15-20.

      Garbinsky, E., Morewedge, C., & Shiv, B. (2014). Interference of the end: Why recency bias in memory determines when a food is consumed again. Psychological Science, 25(7), 1466-1474.

      Buechel, E., Zhang, J., Morewedge, C., & Vosgerau, J. (2014). More intense experiences, less intense forecasts: Why affective forecasters overweight probability specifications. Journal of Personality and Social Psychology, 106(1), 20-36.

      Morewedge, C., Giblin, C., & Norton, M. (2014). The (perceived) meaning of spontaneous thoughts. Journal of Experimental Psychology: General,

      Morewedge, C. (2013). It was a most unusual time: How memory bias engenders nostalgic preferences. Journal of Behavioral Decision Making, 26(4), 319-326.

      Morewedge, C., Chandler, J., Smith, R., Schwarz, N., & Schooler, J. (2013). Lost in the crowd: Entitative group membership diminishes mind attribution. Consciousness and Cognition, 22(4), 1195-1205.

      Morewedge, C., & Buechel, E. (2013). Motivated underpinnings of the impact bias in affective forecasts. Emotion, 13(6), 1023-1029.

      Giblin, C., Morewedge, C., & Norton, M. (2013). Unexpected benefits of deciding by mind wandering. Frontiers in Psychology, 4(598),

      Cryder, C., Springer, S., & Morewedge, C. (2012). Guilty feelings, targeted actions. Personality and Social Psychology Bulletin, 38(5), 607-618.

      Morewedge, C., & Todorov, A. (2012). The least likely act: Overweighting atypical past behavior in behavioral predictions. Social Psychological and Personality Science, 3(6), 761-767.

      Kassam, K., Morewedge, C., Gilbert, D., & Wilson, T. (2011). Winners love winning and losers love money. Psychological Science, 22(5), 602-606.

      Haran, U., Moore, D., & Morewedge, C. (2010). A simple remedy for overprecision in judgment.. Judgment and Decision Making, 5(7), 467-476.

      Morewedge, C., & Kahneman, D. (2010). Associative processes in intuitive judgment. Trends in Cognitive Sciences, 14(10), 435-440.

      Morewedge, C., Gilbert, D., Myrseth, K., Kassam, K., & Wilson, T. (2010). Consuming experiences: Why affective forecasters overestimate comparative value. Journal of Experimental Social Psychology, 46(6), 986-992.

      Waytz, A., Morewedge, C., Epley, N., Motelone, G., Gao, J., & Cacioppo, J. (2010). Making sense by making sentient: Effectance motivation increases anthropomorphism. Journal of Personality and Social Psychology, 99(3), 410-435.

      Morewedge, C., Huh, Y., & Vosgerau, J. (2010). Thought for food: Imagined consumption reduces actual consumption. Science, 303(X), 1530-1533.

      Morewedge, C., Shu, L., Gilbert, D., & Wilson, T. (2009). Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. Journal of Experimental Social Psychology, 45(4), 947-951.

      Morewedge, C., Kassam, K., Hsee, C., & Caruso, E. (2009). Duration sensitivity depends on stimulus familiarity. Journal of Experimental Psychology: General, 138(2), 177-186.

      Morewedge, C. (2009). Negativity bias in attribution of external agency. Journal of Experimental Psychology: General, 138(4), 535-545.

      Morewedge, C., & Norton, M. (2009). When dreaming is believing: The (motivated) interpretation of dreams. Journal of Personality and Social Psychology, 92(2), 249-264.

      Morewedge, C., & Clear, M. (2008). Anthropomorphic God concepts engender moral judgment. Social Cognition, 26(2), 181-188.

      Morewedge, C., Gilbert, D., Keysar, B., Berkovits, M., & Wilson, T. (2007). Mispredicting the hedonic benefits of segregated gains. Journal of Experimental Psychology: General, 136(4), 700-709.

      Morewedge, C., Preston, J., & Wegner, D. (2007). Timescale bias in the attribution of mind. Journal of Personality and Social Psychology, 93(1), 1-11.

      Morewedge, C., Holtzman, L., & Epley, N. (2007). Unfixed resources: Perceived costs, consumption, and the accessible account effect. Journal of Consumer Research, 34(December), 459-467.

      Morewedge, C., Gilbert, D., & Wilson, T. (2005). The least likely of times: How remembering the past biases forecasts of the future. Psychological Science, 16(8), 626-630.

      Gilbert, D., Morewedge, C., Risen, J., & Wilson, T. (2004). Looking forward to looking backward: The misprediction of regret. Psychological Science, 15(5), 346-350.

      Epley, N., Morewedge, C., & Keysar, B. (2004). Perspective taking in children and adults: Equivalent egocentrism but differential correction. Journal of Experimental Social Psychology, 40(6), 760-768.

      Gilbert, D., Morewedge, C., Lieberman, M., & Wilson, T. (2004). The peculiar longevity of things not so bad. Psychological Science, 15(1), 14-19.

      Scopelliti, I., Min, L., McCormick, E., Kassam, K., & Morewedge, C. (Accepted). Neglect of external demands (NED): Structure and measurement of individual differences in the propensity to make correspondent inferences.. Management Science,

      Symborski, C., Barton, M., Quinn, M., Korris, J., Kassam, K., & Morewedge, C. (Accepted). The design and development of serious games using iterative evaluation. Games and Culture,

      Tang, S., Morewedge, C., Larrick, R., & Klein, J. (Accepted). Disloyalty Aversion: Greater Reluctance to Bet Against Close Others than the Self. Organizational Behavior and Human Decision Processes,

      Buechel, E., Morewedge, C., & Zhang, J. (Accepted). Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors. Journal of Experimental Psychology: General,

    BOOK CHAPTERS:

      Morewedge, C., & Hershfield, H. (2015). in Consumer prediction: Forecasted utility, psychological distance, and their intersection : Cambridge University Press, pp 65-89.

      Morewedge, C. (2015). Utility: Anticipated, Experienced, and Remembered, in Wiley-Blackwell Handbook of Judgment and Decision Making, G. Keren & G. Wu, (1). Malden: Blackwell Press, pp 295-330.

      Buechel, E., & Morewedge, C. (2014). The Psychological Science of Money, in The (relative and absolute) subjective value of money, E. H. Biljleveld and H. Aarts, New York, NY: Springer, pp 93-120.

      Morewedge, C., Gray, K., & Wegner, D. (2010). Self-control in brain, mind, and society, in Perish the forethought: Premeditation engenders misperceptions of personal control, R. Hassan, K. Ochsner, & Y. Trope, : Oxford University Press, pp 260-278.

      Morewedge, C., & Kupor, D. (Accepted). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought, in The Oxford Handbook of Spontaneous Thought, K. Fox and K. Christoff , : Oxford.

    OTHER PUBLICATIONS:

      Morewedge, C. (2016). Why you should bet against your candidate. SR9. New York: The New York Times.
      See Publication Online

      Morewedge, C. (2016). Why buyers and sellers inherently disagree on what things are worth. Boston: Harvard Business Review.
      See Publication Online

      Morewedge, C. (2015). How a video game helped people make better decisions. Boston: Harvard Business Review.
      See Publication Online

  • CONTRACTS, GRANTS AND SPONSORED RESEARCHOpen or Close

    Measuring present bias among NFL players, Harvard Football Players Health Study. (September 1, 2016 - August 31, 2017).

    SIRIUS PROGRAM (BAA-11-03), Intelligence Advanced Research Projects Activity. (December 1, 2011 - December 31, 2015).

    SIRIUS PROGRAM (BAA-11-03), Intelligence Advanced Research Projects Activity. (December 1, 2012 - March 31, 2013).

  • CONFERENCE ACTIVITIESOpen or Close

      Society for Experimental Social Psychology, Committee Member. (September 14, 2016 - October 17, 2017).

      Debiasing Decision Makers, Questrom School of Business, Committee Chair. (November 18, 2016 - November 18, 2016).

      Boston Judgment and Decision Making Day, Boston University/Boston College, Committee Member. (April 8, 2016 - April 8, 2016).

      Behavioral Science of Eating, Carnegie Mellon University, Committee Chair. (January 9, 2014 - January 9, 2014).

      Judgment and Decision-Making Preconference, Society for Personality and Social Psychology, Committee Member. (January 21, 2012 - January 21, 2012).

      Judgment and Decision-Making Preconference, Society for Personality and Social Psychology, Committee Member. (February 21, 2011 - February 21, 2011).

      Behavioral Decision Research and Management, Carnegie Mellon University, Committee Chair. (June 5, 2010 - June 7, 2010).

      Judgment and Decision-Making Preconference, Society for Personality and Social Psychology, Committee Member. (February 21, 2010 - February 21, 2010).

  • EDITORIAL AND REVIEW ACTIVITIESOpen or Close

    Morewedge, C. Emotion, Editorial Board Member, Appointed, Academic. (2012 - Present).

    Morewedge, C. Journal of Behavioral Decision Making, Editorial Board Member, Appointed, Academic. (January 1, 2015 - Present).

    Morewedge, C. Journal of Consumer Research, Editorial Board Member, Appointed, Academic. (October 1, 2016 - Present).

    Morewedge, C. Psychological Science, Editorial Board Member, Academic. (2011 - 2013).

  • AWARDS AND HONORSOpen or Close

    Broderick Award for Excellence in Research, Questrom School of Business, Boston University, Research. (May 13, 2016).

    Award for most research active faculty member of the year.


    40 Most Outstanding Business School Professors Under 40, Poets & Quants, Teaching. (March 25, 2016).

    AOM Annual Meeting Best Paper Award, Academy of Management, Research. (March 24, 2016).

    Dean's Research Scholar, Questrom School of Business, Boston University, Research. (July 1, 2015).

    Member, Beta Gamma Sigma, Service, Professional. (May 1, 2015).

    Best Training Paper, Interservice/Industry Training, Simulation, and Education Conference, Research. (October 1, 2014).

    Most Theoretically Innovative Article or Chapter of the Year, Society for Personality and Social Psychology, Research. (January 1, 2010).

    Year in Ideas, New York Times, Research. (January 1, 2009).

    Dissertation Award Finalist, Society for Experimental Social Psychology, Research. (October 1, 2007).

    Phi Beta Kappa, University of Massachusetts at Amherst, Service, University. (May 1, 1999).

  • MEDIA MENTIONS/INTERVIEWSOpen or Close

    IN PRINT

      Would You Bet Against Your Candidate?, 10/17/2016, The New York Times. See Web Page

      The Difference Between Rationality and Intelligence, 9/16/2016, The New York Times. See Web Page

    ONLINE

      The Chicago Cubs, the Goat Curse and the Psychological Roots of Superstition, 10/12/2016, Scientific American. See Web Page

      Emotional hedging: Why Trump-haters should bet on him to win, 3/1/2016, The Economist. See Web Page

      The Hidden Science Behind Great Super Bowl Ads, 2/2/2016, AdAge. See Web Page