Monic Sun's research primarily focuses on the impact of new information technologies in the realm of digital marketing. She has used theoretical and empirical approaches to explore the strategic interactions between firms and consumers in the context of online product reviews, informative advertising, blogs, social networks and mobile marketing. She is currently exploring the implications and optimization of retargeted advertising, smart technologies and bilateral ratings on peer-to-peer platforms. Broadly speaking, she is interested in markets with rapid changes taking place and the consequences on pricing, profit and product design for firms that result from these changes.
Sun's research has appeared in premier journals such as Marketing Science, Journal of Marketing Research and Management Science and been discussed by popular media such as Forbes and the Harvard Business Review. Her paper on product ratings was a finalist for the John D.C. Little Award which acknowledges the best paper published in Marketing Science and Management Science. Prior to joining Questrom, she served on the faculties of Stanford Graduate School of Business and USC Marshall School of Business. She holds a Ph.D. in Economics from Boston University and a B.Econ. from Peking University.
PH D, Boston University, Economics, 2008.
MA, Boston University, Political Economy, 2006.
BA, Peking University, Economics, 2003.
GSM MK852 D1
Data Driven Marketing Decisions
SMG MK447 B1
Sun, M. Information Economics and Policy, Associate Editor. (January 1, 2017 - Present).
Sun, M. Marketing Science, Editorial Board Member. (April 26, 2016 - Present).
Sun, M. Customer Needs and Solutions, Editorial Board Member. (January 1, 2013 - Present).
Visiting Scholar, MIT. (September 7, 2016 - December 22, 2016).
Assistant Professor of Marketing, Stanford University. (July 1, 2008 - May 31, 2013).
Visiting Assistant Professor of Marketing, University of Southern California. (September 1, 2011 - May 30, 2013).
Investment Banking Analyst, JP Morgan. (June 1, 2003 - August 31, 2003).
Summer Intern, Crown Worldwide Group. (June 1, 2002 - August 31, 2002).
Management Science Meritorious Service Award, Management Science, Service, Professional. (August 1, 2016).
Management Science Meritorious Service Award, 2016
Management Science Distinguished Service Award, 2015
Management Science Distinguished Service Award, 2014
For the Best Marketing Paper Published in Marketing Science or Management Science
Management Science Meritorious Service Award, 2013
"To Belong or to Be Different? Evidence from a Large-Scale Field Experiment in China"
Management Science Distinguished Service Award, 2012
"Ad Revenue and Content Commercialization: Evidence from Blogs"
Management Science Meritorious Service Award, 2011