Monic Sun's research primarily focuses on the impact of new information technologies in the realm of digital marketing. She has used both theoretical and empirical approaches to explore the strategic interactions between firms and consumers in the context of online product reviews, informative advertising, blogs, social networks and mobile marketing. She is currently exploring the consequences and optimization of retargeted advertising and bilateral ratings on peer-to-peer platforms. Broadly speaking, she is interested in markets with rapid changes taking place and the counter-intuitive consequences for firms as a result of these changes.
Sun's research has appeared in premier journals such as Marketing Science, Journal of Marketing Research and Management Science. She was also a finalist for the John D.C. Little Award for the best paper published in Marketing Science and Management Science in 2012. Prior to joining Questrom, she served on the faculties of Stanford Graduate School of Business and USC Marshall School of Business. She holds a Ph.D. in Economics from Boston University and a B.Econ. from Peking University.
Ph D, Boston University, Economics, 2008.
BA, Peking University, Economics, 2003.
Management Science Meritorious Service Award, Management Science, Service, Professional. (August 1, 2016).
Management Science Meritorious Service Award, 2016
Management Science Distinguished Service Award, 2015
Management Science Distinguished Service Award, 2014
Management Science Meritorious Service Award, 2013
For the Best Marketing Paper Published in Marketing Science or Management Science
Management Science Distinguished Service Award, 2012
"To Belong or to Be Different? Evidence from a Large-Scale Field Experiment in China"
Management Science Meritorious Service Award, 2011
"Ad Revenue and Content Commercialization: Evidence from Blogs"