• PHONE: 617-358-3316
  • EMAIL:  rtrudel@bu.edu
  • OFFICE: 658B
  • OFFICE HOURS: By Appointment
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215


Remi Trudel's research interests focus on consumer well-being. His research agenda is driven by a desire to understand consumer decision making in three substantive areas - sustainability, health and diet, and personal finance - so as to provide consumers, marketers, and policy makers with the means to make better, more sustainable decisions for themselves, society, and the environment. He has published in the top academic journals including the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. His research has been covered on NPR, in The New York TimesThe Wall Street JournalThe Washington Post, Scientific American, The Atlantic, The Globe and Mail, Science 2.0, Harvard Business Review (HBR.org) and many other regional news outlets.  In 2012, he was awarded the Broderick Prize for Excellence in Research Scholarship at the Questrom School of Business. He was also recognized for his contribution to the doctoral program and was awarded the 2015 Broderick Prize for Outstanding Faculty Contribution to the Doctoral Community and Program. Trudel joined Boston University in July of 2009. He earned his PhD from the Ivey Business School, University of Western Ontario.

  • EDUCATION Open or Close

    PH D, Ivey Business School, University of Western Ontario, Marketing, 2009.

  • PUBLICATIONSOpen or Close


      Trudel, R., & Murray, K. (2013). Self-Regulatory Strength Amplification through Selective Information Processing. Journal of Consumer Psychology , 23(1), 61-73.

      Noseworthy, T., & Trudel, R. (2011). Looks Interesting, But What Does it Do? Evaluation of Incongruent Product Form Depends on Positioning. Journal of Marketing Research, 48(6), 1008-1019.

      Sun, M., & Trudel, R. (2017). The Effect of Recycling versus Trashing on Consumption: Theory and Experimental Evidence. Journal of Marketing Research, 54(2), 293-305.
      See Publication Online

      Trudel, R., Argo, J., & Meng, M. (2016). The Recycled Self: Consumers' Disposal Decisions of Identity-Linked Products. Journal of Consumer Research, 43(2), 246-264.
      See Publication Online

      Kettle, K., Trudel, R., Blanchard, S., & Haubl, G. (2016). Repayment Concentration and Consumer Motivation to Get Out of Debt. Journal of Consumer Research, 43(3), 460-477.

      Meng, M., & Trudel, R. (2017). Using Emoticons to Encourage Children to Recycle. The Journal of Environmental Education, 48(3), 196-204.
      See Publication Online

      Trudel, R., Argo, J., & Meng, M. (2015). Trash or Recycle? How Product Distortion Leads to Categorization Error during Disposal. Environment and Behavior, 48(7), 966-985.
      See Publication Online

      Trudel, R., Murray, K., Kim, S., & Chen, S. (2015). The Impact of Traffic Light Color-Coding on Food Health Perceptions and Choice. Journal of Experimental Psychology: Applied, 21(3), 255-275.

      Trudel, R., & Argo, J. (2013). The Effect of Product Size and Form Distortion on Consumer Recycling Behavior. Journal of Consumer Research, 40(4), 632-643. Chicago, IL.

      Trudel, R., Murray, K., & Cotte, J. (2011). Beyond Expectations: The Effect of Regulatory Focus in Consumer Satisfaction. International Journal of Research in Marketing , 29(1), 93-97.

      Trudel, R., & Murray, K. (2011). Why Didnít I Think of That? Self-Regulation through Selective Information Processing. Journal of Marketing Research, 48(4), 701-713.

      Trudel, R., & Cotte, J. (2009). Does It Pay To Be Good. Sloan Management Review, MIT, 50(2), 61-68. Cambridge, MA.

  • AWARDS AND HONORSOpen or Close

    Broderick Prize for Outstanding Contribution to the Doctoral Community and Program, Service, University. (May 13, 2016).

    Broderick Prize for Excellence in Research Scholarship, BU School of Management, Research. (May 18, 2012).