• Phone: 617-358-3316
  • E-Mail:  rtrudel@bu.edu
  • Office: 658B
  • Office Hours: By Appointment
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Trudelís research focuses on consumersí health, financial, and sustainable decision-making. He has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and MIT Sloan Management Review. In 2012, he was awarded the Broderick Prize for excellence in research scholarship at the School of Management. Trudel joined Boston University in July of 2009. He earned his PhD from the Ivey Business School, University of Western Ontario.

  • Education Open or Close

    Ph D, Ivey Business School, University of Western Ontario, Marketing, 2009.

  • PublicationsOpen or Close

    Journal Articles:

      Trudel, R., Murray, K., Soyoung, K., & Shuo, C. (2015). The Impact of Traffic Light Color-Coding on Food Health Perceptions and Choice.. Journal of Experimental Psychology: Applied, 21(3), 255-275.

      Trudel, R., & Murray, K. (2013). Self-Regulatory Strength Amplification through Selective Information Processing. Journal of Consumer Psychology , 23(1), 61-73.

      Trudel, R., & Argo, J. (2013). The Effect of Product Size and Form Distortion on Consumer Recycling Behavior. Journal of Consumer Research, 40(4), 632-643. Chicago, IL.

      Trudel, R., Murray, K. B., & Cotte, J. (2012). Beyond Expectations: The Effect of Regulatory Focus in Consumer Satisfaction. International Journal of Research in Marketing , 29(1), 93-97.

      Noseworthy, T., & Trudel, R. (2011). Looks Interesting, But What Does it Do? Evaluation of Incongruent Product Form Depends on Positioning. Journal of Marketing Research, 48(6), 1008-1019.

      Trudel, R., & Murray, K. (2011). Why Didnít I Think of That? Self-Regulation through Selective Information Processing. Journal of Marketing Research, 48(4), 701-713.

      Trudel, R., & (2009). Does It Pay To Be Good. Sloan Management Review, MIT, 50(2), 61-68. Cambridge, MA.

      Trudel, R., Argo, J., & Meng, M. (Accepted). The Recycled Self: Consumers' Disposal Decisions of Identity-Linked Products. Journal of Consumer Research,
      See Publication on Line

      Trudel, R., Argo, J., & Meng, M. (Accepted). Trash of Recycle? How Product Distortion Leads to Categorization Error during Disposal. Environment and Behavior,
      See Publication on Line

  • Awards and HonorsOpen or Close

    2012 Broderick Prize for Excellence in Research Scholarship, BU School of Management, Research. (May 18, 2012).