• Phone: 617-353-9870
  • E-Mail:  lveidenh@bu.edu
  • Office: 670
  • Office Hours:
    Mon. 12:00PM - 01:00PM
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Creator of brands and marketing plans to drive fast growth. Ability to re-think category norms, develop and champion new products and ideas. Track record of increasing revenue, profit and market share.

Conceived, developed and marketed from scratch a product line that jumped to #2 market share in 18 months--won 80 category "best of" awards. Created inbound site that increased qualified leads by 2000% in first year. Led initiatives for three Kraft brands and reversed 25 year volume and share decline on cheese slice business. 

Specialties:
* Inbound Marketing and Lead Nurturing
* Creation of Memorable Brands
* New Product Development
* Customer & Consumer Experience Optimization
* Project Management and Team Leadership