• PHONE: 617-353-9870
  • EMAIL:  lveidenh@bu.edu
  • OFFICE: 670
  • OFFICE HOURS:
    Mon. 12:00PM - 01:00PM
  • ADDRESS: BOSTON UNIVERSITY
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

PROFILE SUMMARY

Creator of brands and marketing plans to drive fast growth. Ability to re-think category norms, develop and champion new products and ideas. Track record of increasing revenue, profit and market share.

Conceived, developed and marketed from scratch a product line that jumped to #2 market share in 18 months--won 80 category "best of" awards. Created inbound site that increased qualified leads by 2000% in first year. Led initiatives for three Kraft brands and reversed 25 year volume and share decline on cheese slice business. 

Specialties:
* Inbound Marketing and Lead Nurturing
* Creation of Memorable Brands
* New Product Development
* Customer & Consumer Experience Optimization
* Project Management and Team Leadership