Creator of brands and marketing plans to drive fast growth. Ability to re-think category norms, develop and champion new products and ideas. Track record of increasing revenue, profit and market share.
Conceived, developed and marketed from scratch a product line that jumped to #2 market share in 18 months--won 80 category "best of" awards. Created inbound site that increased qualified leads by 2000% in first year. Led initiatives for three Kraft brands and reversed 25 year volume and share decline on cheese slice business.
* Inbound Marketing and Lead Nurturing
* Creation of Memorable Brands
* New Product Development
* Customer & Consumer Experience Optimization
* Project Management and Team Leadership