• Phone: 617-353-5617
  • E-Mail:  grodal@bu.edu
  • Website: http://people.bu.edu/grodal
  • Office: 657
  • Office Hours: By Appointment
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

Profile Summary

Stine Grodal's main stream of research examines institutional change. In particular she investigates the emergence of new organizational fields and organizations’ responses to changes in their institutional environment by asking how institutional logics, symbols and localized meaning structures facilitate and constrain change processes. Dr. Grodal is interested in the use of labels, and the role labels play as carries of meaning and agents of change. She investigates how labels assume multiple meanings across institutional contexts, and how organizations use labels in order to redefine boundaries and meaning structure, attract resources, and improve their competitive advantage. Most of her research has focused on tobacco, nanotechnology and the legal service sector.
  • Education Open or Close

    Ph D, Stanford University, Management Science and Engineering, 2007.

    MA, University of Copenhagen, Psychology, 2001.

    BA, University of Copenhagen, Psychology, 1998.

  • PublicationsOpen or Close

    Journal Articles:

      Kahl, S., & Grodal, S. (2016). Multi-Level Discursive Analysis: Identifying IBM and Remington Rand's Discursive Strategies. Strategic Management Journal, 1(37), 149-166.

      Hsu, G., & Grodal, S. (2015). Category taken-for-grantedness as a strategic opportunity: The case of light cigarettes, 1964-1993. American Sociological Review, 80(1), 28-62.

      Grodal, S., Nelson, A., & Siino, R. (2015). Help-seeking and Help-giving as an Organizational Routine: Continual Engagement in Innovative Work. Academy of Management Journal, 58(1), 136-168.

      Grodal, S., Gotsopoulos, A., & Suarez, F. F. (2015). The Coevolution of Technologies and Categories during Industry Emergence. Academy of Management Review, 40(3), 423–445.

      Suarez, F. F., Grodal, S., & Gotsopoulos, A. (2015). Perfect Timing?: Dominant Category, Dominant Design, and the Window of Opportunity for Firm Entry. Strategic Management Journal, 36(3), 437-448.

      Grodal, S., & Thoma, G. (2014). Cross-pollination in Science and Technology: Concept Mobility in Nanobiotechnology. Annals of Economics and Statistics, 115/116(1), 57-81.

      Suarez, F. F., & Grodal, S. (2014). Mastering the "Name Your Product Category" Game. MIT Sloan Management Review, 56(2), .

      Granqvist, N., Grodal, S., & Woolley, J. (2013). Hedging Your Bets: Explaining Executives’ Market Labeling Strategies in Nanotechnology. Organization Science, 24(2), 395-413.

      Grodal, S., Barley, S. R., & Meyerson, D. (2011). Email as a Source and Symbol of Stress. Organization Science, 22(4), 887–906.

      Grodal, S., Castellacci, F., Mendoca, S., & Wibe, M. (2005). Advances and Challenges in Innovation Studies. Journal of Economic Issues, 39(1), . Las Cruces, New Mexico.

      Grodal, S., & O'Mahony, S. From Field Consensus to Fragmentation: How Means-ends Decoupling Hinders Progress on Grand Challenges. Academy of Management Journal,

    Book Chapters:

      Grodal, S., & Kahl, S. (2015). in Multi-Level Discourse Analysis: A Structured Approach to Analyzing Longitudinal Data : Routledge.

      Grodal, S. (2013). in New Organizational Forms : The Palgrave Encyclopedia of Strategic Management, Editors: David Teece and Mie Augie.

      Grodal, S., & Powell, W. W. (2005). in Networks of Innovators Oxford University Press: The Oxford Handbook of Innovation, pp 56-86.

      Grodal, S., & Granqvist, N. in Great Expectations: Discourse and Affect during Field Emergence : Research on Emotions in Organizations edited by Neal Ashkanasy, Emerald Group.

    Working Papers:

      Grodal, S. Constructing Social and Symbolic Boundaries during Field Emergence: Community Involvement in Nanotechnology. : Administrative Science Quarterly.

      Grodal, S., & Granqvist, N. Emotions during the Institutional Life Cycle.

      Grodal, S., & Thoma, G. Institutional Logics and Status: Explaining Strategic Patenting in the Legal Services Sector.

      Grodal, S., & Suarez, F. F. The Dynamics of Category Labels during Industry Emergence: Evidence from “Smartphones”.

      Suarez, F. F., Grodal, S., & Zunino, D. Why do category labels stick? Industry evolution and the battle for categorical dominance.

  • Research PresentationsOpen or Close

    Invited Lectures:

      Grodal, S. (Author Only). Wharton Business School Seminar Series, How Core and Peripheral Communities Shape the Boundaries of an Organizational Field, Wharton Business School, University of Pennsylvania, Pennsylvania, PA. (April 11, 2016).

      Grodal, S. (Author Only). Text Analysis Conference II, Multi-level Discourse Analysis, Princeton University, Princeton, NJ. (May 16, 2015).

      Grodal, S. (Presenter & Author). Industry Evolution and the Battle for Categorical Dominance, Universita della Svizzera italiana, Lugano, Switzerland. (October 10, 2014).

      Grodal, S. (Presenter & Author). Industry Evolution and the Battle for Categorical Dominance, London Business School, London, UK. (October 7, 2014).

      Grodal, S. (Presenter & Author). Studies in Time, Nanotechnology Communities’ Perception of Time: Temporality during Field Emergence, Copenhagen Business School, Copenhagen, Denmark. (June 10, 2014).

      Grodal, S. (Presenter & Author). Strategy Research Forum (SRF) Annual Conference, How Boundary Labeling Shapes Field Emergence: Creating Social and Symbolic Boundaries in Nanotechnology, Strategy Research Forum (SRF), Portland, OR. (June 15, 2013).

      Grodal, S. (Presenter & Author). How Boundary Labeling Shapes Field Emergence: Inclusion and Exclusion in Nanotechnology, Ohio State University, Fisher College of Business. (September 17, 2012).

      Suarez, F. (Presenter and Author), Grodal, S. (Author Only), & Gotsopoulos, A. (Author Only). Perfect Timing?: Dominant Category and the Window of Opportunity for Entry into Emerging Markets, Bocconi University, Milan, Italy. (March 15, 2012).

      Suarez, F. (Presenter and Author), Grodal, S. (Author Only), & Gotsopoulos, A. (Author Only). Categorical Dynamics and Technological Evolution in Early Industries, IE Business School, Madrid, Spain. (March 13, 2012).

      Suarez, F. (Presenter and Author), Grodal, S. (Author Only), & Gotsopoulos, A. (Author Only). Perfect Timing?: Dominant Category and the Window of Opportunity for Entry into Emerging Markets, University of Bologna, Bologna, Italy. (March 13, 2012).

      Grodal, S. (Presenter and Author). Institutions, Networks, Knowledge: An Asilomar Conference in Honor of Woody Powell, The Road Taken: Multivocality, Transposition, and Hybridity, Scancor, Asilomar, CA. (June 12, 2012).

      Suarez, F. (Presenter and Author), Grodal, S. (Author Only), & Gotsopoulos, A. (Author Only). Seminar Series, Strategy Department, Perfect Timing?: Dominant Category and the Window of Opportunity for Entry into Emerging Markets, Catholic University of Portugal, Lisbon, Portugal. (December 7, 2012).

    Accepted Lectures:

      Grodal, S. (Author Only). Positive Organizational Scholarship Annual Conference, Help-seeking and Help-giving as an Organizational Routine: Creating Engagement in Innovative Work, Center for Positive Organizational Scholarship, Michigan University, Orlando, Florida. (June 23, 2015).

      Grodal, S. (Author Only). Questrom Research Day, Why do Category Labels Stick? Unpacking the Innovation Paradox, Questrom School of Business, Boston University, Boston, MA. (June 16, 2015).

      Grodal, S. (Author Only). Alberta Institutions Conference, Goal drifting and Means Shifting: Coordination Problems during the Evolution of Technological Fields, University of Alberta, Edmondton, Banff, Canada. (June 14, 2015).

      Grodal, S. (Author Only), Suarez, F. F. (Author Only), & Zunino, D. (Presenter & Author). DRUID conference, Why do category labels stick? Industry evolution and the battle for categorical dominance, DRUID, Copenahgen, Denmark. (June 14, 2014).

      Grodal, S. (Presenter & Author). Academy of Management Meeting, How Communities Shape the Social and Symbolic Boundary of an Emerging Field, Academy of Management, Philadelphia, PA. (August 5, 2014).

      Grodal, S. (Presenter & Author). Academy of Management Meeting, Industry Evolution Revisited: The Role of Categories in Emerging Market Spaces, Academy of Management, Philadelphia, PA. (August 4, 2014).

      Grodal, S. (Presenter & Author). Academy of Management Meeting, Category Taken-for-grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964-1993, Academy of Management, Philadelphia, PA. (August 4, 2014).

      Grodal, S. (Presenter & Author). Academy of Management Meeting, Multi-level Discourse Analysis: A Method for Studying Product Ontologies, Academy of Management, Philadelphia, PA. (August 2, 2014).

      Grodal, S. (Presenter & Author). Academy of Management Meeting, Opportunities for integrating Discourse Analysis into Strategy Research, Academy of Management, Philadelphia, PA. (August 2, 2014).

      Grodal, S. (Presenter & Author). Academy of Management Meeting, Categories – Language and Meaning, Academy of Management, Philadelphia, PA. (August 1, 2014).

      Grodal, S. (Author Only). The Inaugural Paul R. Lawrence Conference: Connecting Rigor and Relevance in Institutional Analysis, Means Shifting: Creating Institutional Complexity during the Emergence of the Nanotechnology Field, Harvard University, Cambridge, MA. (June 3, 2013).

      Grodal, S. (Presenter and Author), & Granqvist, N. (Presenter and Author). Great Expectations: Discourse, Hype, and Emotion during Field Emergence, EGOS, Helsinki, Finland. (June 20, 2012).

      Grodal, S. (Presenter and Author). Academy of Management Annual Meeting, Creating Institutional Complexity during the Emergence of the Nanotechnology Field, Academy of Management, Boston, MA. (August 8, 2012).

  • Editorial And Review ActivitiesOpen or Close

    Grodal, S. Academy of Management Review, Academy of Management, Editorial Board Member, International, Standing Editorship (Edited Multiple Publications), Appointed, Academic. (July 1, 2014 - Present).

    Responsible for reviewing and handling manuscripts.


  • Awards and HonorsOpen or Close

    Positive Organizational Scholarship Best Paper Award, The Center for Positive Organizations, University of Michigan Ross School of Business, Research. (June 3, 2015).

    My paper "Help-Seeing and Help-giving as an Organizational Routine" was awarded the Positive Organizational Scholarship Best Paper Award for 2015.


    2014 Broderick Prize for Excellence in Research Scholarship, Boston University School of Management, Research. (May 16, 2014).
    I was awarded the Broderick Prize for Excellence in Research Scholarship by the BU School of Management.


    OMT Best Symposium Award 2014, Academy of Management, Research. (August 3, 2014).
    The symposium that I organized with Fernando Suarez was awarded the OMT Best Symposium Award at the Academy of Management Annual Meeting.


    Finalist Best Paper Award, TIM Division, AoM, Academy of Management, TIM Division, Research. (August 2011).

    2009 EGOS Best Paper Award, EGOS, Research. (July 4, 2010).
    My paper “Hedging Your Bests: Explaining Executives Labeling Strategies in Nanotechnology” received the 2009 Best Paper Award at the EGOS conference. This paper was selected 1st among 947 papers presented at the 2009 conference and several thousand submitted (for example the 2010 EGOS conference had 8,217 submissions).