• Phone: 617-353-4286
  • E-Mail:  menezes@bu.edu
  • Office: 617
  • Office Hours: By Appointment
  • Address: Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215
  • Education Open or Close

    Ph D, University of California, Los Angeles, Marketing, 1985.

    MBA, Indian Institute of Management, Calcutta, India, Marketing, 1975.

    B.Tech., Indian Institute of Technology, Bombay, India, Chemical Engineering, 1973.

  • Current CoursesOpen or Close

    GSM MK724 F1 Marketing Management

    GSM MK862 F1 Marketing High-Tech Products

  • Awards and HonorsOpen or Close

    MBA Teaching Ratings, Fall 2015, Teaching. (December 22, 2015).

    Received a 4.75 Teaching rating from MBA students in Cohort D and a 4.71 Teaching Rating from MBA students in Cohort C in the 'Marketing Management' core course.


    EMBA Teaching Ratings, Spring 2015, Teaching. (June 15, 2015).
    Received a 4.95 Teaching Rating from Executive MBA students.


    MBA Teaching Ratings, Spring 2015, Teaching. (June 15, 2015).
    Received a 4.92 Teaching Rating from students in the "Marketing High-Tech Products" class.


    MBA Teaching Ratings, Fall 2014, Teaching. (December 30, 2014).
    Received a 5.0 ratings from students in the 'Marketing Management' course, Cohort B. and a 4.93 rating from students in the 'Business to Business Marketing' course.


    MBA Teaching Ratings, Spring 2014, Teaching. (June 23, 2014).
    Received a 4.92 Teaching Rating from students in the "Marketing High-Tech Products' class.


    'Profesor of The Year' Award from MBA Students (2014), Teaching. (April 23, 2014).
    Received the 'Professor of The Year' Award from MBA students.


    MBA Teaching Rating, Fall 2013, Teaching. (December 22, 2013).
    Received a 4.85 rating from Cohort C students, and a 4.85 rating from Cohort D students in the 'Marketing Management' class (MK 723).


    MBA Teaching Ratings, Spring 2013, Teaching. (May 25, 2013).
    Received a 4.91 rating from students in the 'Business Marketing' class.


    'Professor of the Year' Award from MBA students (2013)., Teaching. (April 17, 2013).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    John R. Russell Teaching Award for Executive Education Teaching from EMBA, 2012, Teaching. (June 1, 2012).

    Professor of the Year Award from MBA students (2012)., Teaching. (April 1, 2012).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.


    Professor of the Year Award from MBA students - 2011, Teaching. (April 1, 2011).
    Received the "Professor of the Year" Award from the MBA students of Cohort D.