Dr. Barbara Bickart is Associate Professor of Marketing and Department Chair at the Questrom School of Business at Boston University. Her research examines how the context of communication influences consumers’ inference and judgment processes. Current projects explore how consumers create connections (e.g., emotional, affinity, shared experiences) in the context of both consumer-to-consumer and business-to-consumer communication and how such connections influence the interpretation, perceived value and persuasive impact of a message. Her work has appeared in a number of journals including Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Interactive Marketing, and Journal of Advertising. She is currently an Associate Editor at Journal of Public Policy and Marketing.
Ph D, University of Illinois at Urbana Champaign, Marketing, 1990.
MS, University of Cincinnati, Marketing, 1984.
BA, Wittenberg University, Business and Psychology, 1982.
GSM MK845 A1
Social Media Marketing
Understanding Brand Mentions on Social Media and Their Impact on Brand Perceptions, Marketing Science Institute. (May 1, 2014 - Present).
Understanding Brand Mentions on Social Media and their Impact on Brand Perceptions, Marketing Science Institute. (June 1, 2014 - Present).