According to IBM:

“Data is growing and moving faster than healthcare organizations can consume it; 80% of medical data is unstructured and is clinically relevant. This data resides in multiple places like individual EMRs, lab and imaging systems, physician notes, medical correspondence, claims, CRM systems and finance. Getting access to this valuable data and factoring it into clinical and advanced analytics is critical to improving care and outcomes, incentivizing the right behavior and driving efficiencies.”

IBM believes that “Healthcare organizations are leveraging big data technology to capture all of the information about a patient to get a more complete view for insight into care coordination and outcomes-based reimbursement models, population health management, and patient engagement and outreach. Successfully harnessing big data unleashes the potential to achieve the three critical objectives for healthcare transformation-- build sustainable healthcare systems; collaborate to improve care and outcomes as well as increase access to healthcare.”